Our long-term purpose is empowering people everywhere to revolutionize their health.

Our mission is to find the most trustworthy science and practical knowledge about health, make it inspiring and simple to use, and accessible and free for everyone. We’re focusing on making low carb simple for people who could benefit, and who want to try it.

There’s a great need for this. While there is plenty of free information available online. We aim to provide unbiased and evidence-based information and inspiring tools to revolutionize your health.

Websites are often trying to sell a specific product, a pill, or push an agenda for the people funding it. But real long-term health can’t easily be found in a pill. And nobody can outrun a bad diet.

We have had the pleasure of supporting many different organizations throughout the years.